What should a product description start with?

What the product is, in plain category terms. People need to file you into a mental category before they can evaluate whether they care. Mission and vision belong at the end, if anywhere.

What words should I avoid in product copy?

Revolutionise, seamless, empower, leverage, unlock, supercharge, game-changing and effortlessly. Replace each with what actually happens — for example, connects to Figma in one click.

Should I mention what my product cannot do?

Yes. Stating current limitations builds credibility and prevents signups from people who will churn quickly and leave poor reviews when the product does not fit.

How do I know if my description works?

Show it to someone unfamiliar with the product and ask what it does and who it is for. If they cannot answer both questions confidently, rewrite it.

How to Write a Tool Description That Converts

DDezignhunt Editorial6 min readLaunch & Growth

Last updated: August 2026

Every directory, launch platform and app store wants a description, and most founders write one vague paragraph and reuse it everywhere. That paragraph is doing more work than almost anything else you'll write.

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Key takeaways

Say what it does before you say why it matters
Write three lengths once — 60 characters, one paragraph, three paragraphs
Name the user explicitly;

The structure that works

1. What it is, in plain words. A category noun. "A design tool directory." "A screen recorder for macOS." People need to file you somewhere before they can care.

2. Who it's for. Specifically. "For freelance designers" converts better than "for creative professionals," which converts better than nothing.

3. The one thing it does better. Not five things. One.

4. Proof, if you have it. A number, a name, a metric. "1,887 tools" beats "a large collection."

5. What to do next. One action.

The three lengths you need

Browse 500+ design tools

Tip

Write all three at once, store them somewhere findable, and reuse them everywhere. You will be asked for these dozens of times.

60 characters — the tagline. What it does. No adjectives.

Design tool directory with 1,800+ curated tools

One paragraph — the standard directory blurb. What, who, why, proof.

DezignHunt is a directory of design tools, AI products and resources for designers. We catalogue new launches daily — 1,887 tools across 14 categories — so you can find what's new before it's everywhere.

Three paragraphs — your own site and app stores. Add the specific problem, the differentiator, and what it doesn't do.

Words to cut

Every one of these means nothing after a decade of overuse: revolutionise, seamless, empower, leverage, unlock, supercharge, game-changing, next-generation, effortlessly, robust, cutting-edge, best-in-class, reimagine.

Replace with what actually happens. Not "seamlessly integrates" but "connects to Figma in one click." Not "empowers designers" but "lets designers publish without a developer."

The mistakes that cost signups

Leading with the mission. "We believe design should be accessible to everyone" tells nobody what your product does. Mission goes last, if at all.

Describing the market. "The design tools space is fragmented and confusing." Nobody is reading your description to learn about the market.

Listing every feature. Five features listed evenly means none of them registered. Lead with one.

Being vague to seem bigger. "A platform for creative collaboration" could be forty products. Specificity converts.

Omitting what it doesn't do. Saying "this doesn't handle prototyping yet" builds more credibility than another bullet point, and it prevents the wrong signups who churn and leave bad reviews.

Adapting per platform

Product Hunt — conversational, first-person, honest about the stage. The maker comment matters as much as the description.

Directories — factual and scannable. Include category keywords naturally, because directory pages get indexed and people search inside them. DezignHunt is one of these.

Your own site — you have more room, so use it for the problem before the solution.

App stores — front-load the first two lines, since the rest is behind a "more" tap.

A quick test

Show your description to someone unfamiliar with the product and ask two questions: what does it do, and who is it for. If they can't answer both, rewrite it.

Then check it reads well when the reader is skimming — because they are.

Frequently asked questions

Prepare three versions: a 60-character tagline, a one-paragraph blurb for directories, and three paragraphs for your own site and app stores. You will be asked for all three repeatedly.